Everyone else sounds like they're winning with AI. Your board wants results. Your teams have extraordinary technology at their fingertips and precious little traction to show for it. The fix isn't another platform. It's data and systems that hold when the ground won't stop shifting.
AI can catapult you into a winning position. Let your people achieve the incredible. Secure everyone's future. But it won't. Not until you can fuel it with the data it needs to understand what to do for you. Until you can feed its thinking, so it shapes your hard-won knowledge into intelligence you can't see from where you're standing.
Advisory and execution for organizations adopting AI.
Most AI programs don't fail at the fix. They fail before it — at the diagnosis. So we start there: two to three weeks inside your data, systems, and workflows, mapping what's actually broken, what the breaks feed into, and what changes what. Because a fix in the wrong place doesn't fix anything. It moves the problem.
Everybody wants results. Nobody wants to admit that confused input produces confused output. That's exactly why we start there.
Point your best intelligence and your finest reasoning where the map says the fix will hold. Prove the value there. Then expand from proof, not hope.
Ask probing questions. Interrogate reasoning. Test, train, and test again. Establish the guardrails, and watch it take up the slack.
Fixed scope, fixed fee. From there, our fees are tied to outcomes — not hours. We embed and execute, and our upside is tied to yours.
The firm is new. The work isn't.
From distressed company turnarounds to hyper-growth, Petra Davidson has spent over 20 years finding what was actually broken, and fixing it, in mid-market firms.
An innate ability to tap into what matters most... grok complex technology and customer requirements, no matter how complicated the context, and connect it all in a way that drives results.Thomas Morelli, Enterprise tech communications
She always asks the difficult questions but not in a difficult way, and has an exceptional ability to zero in on the real issue, and suggest a realistic and practical way forward.Simon May, GM, EMEA, Fastvue
She surrounds herself with the best, and then entrusts them to deliver… Her approach consistently gets results… She really is the 1% of the 1%.James Rangihika, Strategic CMO & Founder
parallax (n.): the shift in position that reveals what's real.
Every company we've walked into was solving the wrong problem.
The difference was never the technology. It was the standpoint.
Start with a diagnostic. In two to three weeks, you'll know exactly what's broken, what it's costing you, and the one problem worth solving first.